Although we achieved our independence more than 60 years ago, every day is a struggle for real freedom. The ultimate success of ‘Make in India’ campaign lies in generating sufficient indigenous demand for goods ‘made in India’ so that our country can be freed from the shackles of foreign dependency. The external balance of payments difficulties faced by our economy can be better controlled with manufacturing-led growth that restores the balance between domestic production and domestic absorption of goods produced in India.
The essential ideas of the ‘Swadeshi Movement’ and the ‘Make in India’ initiative are the same. Everything is now being made in India, and our foreign dependency is getting reduced. This novel venture if continued would go a long way to make India a prosperous nation. In support of ‘Make in India’ initiative, Modiji has also urged people to buy products manufactured in India, so that a huge market for wide range of products manufactured under ‘Make in India’ scheme can be adequately secured. More importantly, when products are manufactured indigenously, it does not involve shipping costs or import duties to be paid, and the domestic goods are available at cheaper costs to consumers at large. The Indian citizens also get a two-pronged benefit – being able to use good quality items and also secure their employment in these areas.
Let us also have a look at few other advantages of purchasing ‘Made in India’ goods:
- Purchasing a locally produced good lets the money stay within the same country.
- The money saved from locally produced goods can be invested back in local businesses which will further improve the quality and net worth of companies.
- As more products are produced locally, the businesses grow and the tax revenue of the government will also increase.
- Buying Indian productswill help small and big industries that will grow our industrial base. And when this happens, our youth, skilled, unskilled, educated, professionals will also find more number of job opportunities.
If we are true Indian nationalists, then we must rise up and fight the foreign competitors head on with superior quality, innovation and technology at affordable prices, as promised by the ‘Make in India’ campaign. As responsible citizens, we must support the initiative by purchasing locally produced goods for the growth of the Indian economy. We needn’t give up our lifestyles. We just need to choose alternate pure Indian products that assure us the same quality of a foreign product and that too, at a much lower price!
So, to protect our own country’s interests, Be Indian! Buy Indian! Also, remember to buy only those products that are manufactured by Wholly Indian Companies.
The ‘Make in India’ campaign focuses on 25 sectors of the economy including automobiles, information technology, tourism, health & wellness, and more. Currently, the wellness industry comprises a range of segments – alternative medicine, healthy eating and nutrition, preventive and personalised health, workplace wellness, yoga and fitness. The Make in India’s Wellness Programme has led to a sudden resurgence of interest in traditional medicinal and health practices. It aims to promote our ancient medicine and preventive practices such as Ayurveda, Yoga, Naturopathy and Siddha that adopt a holistic approach to tackle health issues.
Ayurveda is the system of medicine that evolved in India with a rationale logical foundation and it has survived as a distinct entity since centuries. The origin of Ayurveda is attributed to ‘Atharva Veda’ where several diseases with their treatments are described. The fundamentals on which the Ayurvedic system is based are essentially true for all times and do not change from age to age. With the Indian government’s consistent efforts to promote and popularise alternative systems of medicine, India is all set to become a global wellness and Ayurveda hub in the coming years.
Ayurvedic products are also known as ‘Swadeshi’ products because of the use of desi formulations, age-old natural manufacturing processes, and authentic and rare ‘swadeshi’ ingredients that are found only in India. Housing more than 6,000-7,000 medicinal plants, India is the second-largest exporter of Ayurvedic and herbal products in the world!
Among many Indian Ayurvedic brands that have come up in the last few years, Swarajya India has emerged as one of the leading brands for Swadeshi Ayurvedic and Herbal products. Based out of Pune, Swarajya India Enterprises is a recognized Wholly Indian Manufacturer, Exporter and Supplier of various Ayurvedic and Herbal products, and Oils and Oil Cakes.
Processed using high quality ingredients, Swarajya India’s Ayurvedic and herbal products are appreciated for their purity, effectiveness, precise composition, accurate pH value and longer shelf life. Their unique products are available in various packaging options and at competitive prices. With core values of consistency in quality, ethical business practices and reasonable pricing policy, this brand has now become the most preferred name in the industry.
Swarajya India’s entire range of pure Ayurvedic and herbal products can be purchased online at all popular e-commerce portals such as, Amazon, Flipkart, Snapdeal, Bigbasket, and others.
To know more about Swarajya India’s entire range of products drop a mail to firstname.lastname@example.org. For more information, please visit www.swarajyaindia.com